Three years ago Simon Malls started Simon Fashion Now in the Texas market as a way to showcase merchandise from stores people might not otherwise shop from. Next Friday and Saturday, the now-traveling event will make its first stop in Indianapolis at the Keystone Fashion mall. With two days of fashion shows that combine the shopping centers' retailers, the idea is there's something for everyone going down the runway.
It's not a ticketed event, rather anyone walking by can take a seat and enjoy the show.
"It's all about accessibility," said Jacque Ellis, assistant VP of corporate special events at Simon Property Group, "a lot of times fashion events can seems exclusive and intimidating. This is completely the opposite."
Simon hopes people will see something on the runway and then go to the store to purchase it. Really, it's an excellent idea. I mean, I wish I could see everything on a model instead of on a hanger. And since the shows don't take place in the actual stores, there's no real pressure to buy.
Saturday will feature Style Wars, a collaboration between Simon and The Art Institute of Indiana, in which fashion students will enter their work to compete for a monetary prize. Yours truly is a judge, so stop by and say hello!
The complete schedule of events is below:
FRIDAY, APRIL 16 6-9 p.m. A fun night of complimentary pampering, sampling, product demonstrations and more throughout the mall featuring: Nordstrom, Aqua Aesthetic Studio, The Art Institute of Indianapolis, Aveda, Bare Escentuals, The Body Shop, BOSE, David & Mary Salon Spa, Dunkin’ Donuts, Flirt Salon & Spa, Indiana Vodka, Indianapolis Monthly and The Studio Photography, Maggiano’s Little Italy, Massage by Auriel, MCL Restaurant and Bakery, Massage Envy, Muzique Boutique, P.F. Chang’s China Bistro, Paradise Bakery & Café, Raleigh Limited, Restoration Hardware, Sephora, Solstice, St.Vincent Foundation, Sullivan’s Steakhouse, Winslow Plastic Surgery, Woodhouse Day Spa,
6 - 7:55 p.m. The Runway Giveaway - Every hour someone walks off with a prize. Register every hour from 6:00 p.m. to 7:55 p.m. for a chance to win fabulous prizes like a Saks Fifth Avenue prize package valued at $350. See entry form for complete contest rules and regulations.
6 - 8 p.m. Meet Smiley from Z99.5 WZPL
6 - 9 p.m. Silent Auction Benefiting the St.Vincent Foundation and Simon Youth Foundation Bid on fabulous items from Saks Fifth Avenue, Bare Escentuals, The Cheesecake Factory, and more. All proceeds benefit the St.Vincent Foundation and Simon Youth Foundation.
7 p.m. Runway Fashion Show. Up close and fashionable! Spring’s hottest looks hit the runway in this runway event featuring: Raleigh Limited, Banana Republic, Marmi, Caché, Cole Haan, Tommy Bahama, Faith Boutique, Emporium, Solstice
8 p.m. Runway Fashion Show featuring: Lucky Brand, Arden B., Gap, GapBody, White House | Black Market, bebe. Runway make-up by Sephora, and model hair styled by Aveda.
SATURDAY, APRIL 17 10 a.m. - 12:30 p.m. Style Wars. Cheer on students from The Art Institute of Indianapolis in this fierce design competition featuring special guest judges Gabrielle Poshadlo, style columnist for the Indianapolis Business Journal and fashion blogger; Megan Fernandez, special projects editor for Indianapolis Monthly; Andi Hauser, co-host of the new IndyStyle show on WISH-TV; and emcee Deborah Honeycutt from WFMS. Designing from 10:00 a.m. to 12:15 p.m. Judging at 12:30 p.m.
12 - 2 p.m. WFMS 99.5 Remote, meet WFMS’ Mimi Pearce and register to win great prizes
12 - 4:55 p.m. The Runway Giveaway - Every hour someone walks off with a prize. Register every hour from noon to 4:55 p.m. for a chance to win prizes like a $250 American Express Simon Giftcard. Terms and conditions apply. See entry form for details.
1 p.m. Saks Fifth Avenue Runway Fashion Show
2 p.m. Nordstrom Runway Fashion Show
2:30 p.m. Bobbie’s Color Class with Simon Fashion Now’s Style Expert, Bobbie Thomas. Get inspired this season with color. Bobbie explains what hues are best for you as well as what colors will make you stand out, not be washed out. Take her color quiz for a chance to win great prizes
3:30 p.m. Ready, Set, Style! with Simon Fashion Now’s Style Expert, Bobbie Thomas. There is more than one way to wear a dress. Step into Bobbie’s shoes and get ready to play “Ready, Set, Style”! Bobbie shares her style and accessory tips, plus provides chances to win fashionable prizes!
4 p.m. Gap Runway Fashion Show. Find the perfect look for spring in Gap’s runway fashion show featuring babyGap, Gap, GapBody, GapKids, and Gap Maternity.
5 p.m. Runway Fashion Show featuring Bachrach, Chico’s, Brooks Brothers, Coldwater Creek, Talbots,
Runway make-up by Saks Fifth Avenue, and model hair styled by Aveda.
Update: view photos from the event on the slide show below: Photos courtesy of Simon Fashion Now