In Google's quest to rule the world it was inevitable the search engine empire would expand to the world of fashion. Enter Boutiques.com, a site that asks users a series of questions about their style preferences in order to arrive at a personalized cyber "boutique."Who doesn't want a boutique where you like everything? My guess is no one, especially if this boutique is a virtual one, which requires no actual physical movement to get there and allows for browsing during work hours.
It would seem like Google genius has struck again, and yet, Boutiques.com is a huge disappointment.
It took me about 18 minutes to complete the click-through questionnaire about which silhouettes I prefer, which colors and prints strike my fancy and which celeb's style I most identify with. At the end of this process I was presented with pages upon pages of merchandise I'm supposed to like, according to the shopping criteria I'd just selected.
And to my surprise, I did like a lot of it. Plus, the system offers the option for me to click "hate" if I'd rather some item not taint my custom ecommerce paradise.
Brilliant, I thought, as I clicked a bronze sequin skirt by Chloe, marked down to $110.25. It's perfect for the holiday party circuit, paired with a black short-sleeved turtle neck and some black tights.
Only, Boutiques.com giveth, and Boutiques.com taketh away. When I clicked on the image of the beautiful skirt, not only was the price then $122.85 but it was also "unavailable." Disappointed, but not discouraged, I shrugged that off as bad timing and scrolled on.
One look at the dreamcicle-colored cashmere sweater dress by Dolce & Gabbana and I'd already forgiven the Chloe skirt incident. On sale for $117 I clicked feverishly to purchase the garment...only to be welcomed by "SOLD OUT" in big, red letters. Strike two for Boutiques.com.
Surely, I thought, the fashion fates had denied me my first two purchase attempts so I could see the brown booties by BCBGeneration for just $61.02. Click. Instead of taking me to the product page for these lovelies, it took me to a page with the same booties in black for $110.95.
Strike 3, Boutiques.com, you're out.
What's the point of a site that offers you everything you want but can't have?
Trust me, I have enough of that in my life already.
If you'd like to see for yourself, click here.











