Loyal followers will notice that this year Midwest Fashion Week's website had improved 10-fold. Also, "Midwest" is now spelled as one word instead of two, as it so stubbornly (and erroneously) was in the past.With these improvements comes founder Berny Martin's new business partner, Sola Adelowo of ImageCUBE.
Aside from the aesthetic changes I mentioned above, she and Berny have made some conceptual changes to the programming, which is listed below.
"We're focusing on connecting people with fashion in ways they would normally socialize," said Adelowo, "If the people speak food, we speak food. If the people speak football, we speak football."
Read below for the full lineup of this year's MFW events.
I can't wait.
Saturday, March 12th, 2011
Shop MidwestTM
The purpose of Shop MidwestTM is to support retail and boutique venues while consumers experience an amazing shopping event and MFW promotional savings. Retailers are encouraged to: (1) Host an event, such as a customer appreciation party, new collection debut, or featured guest designer, at their store on Saturday, March 12th; and/or (2) Promote an item or conduct a sale during the week of Midwest Fashion Week.
Participating stores will be featured on the MFW website. Retailers please email info@midwestfashionweek.com for more information.
Sunday, March 13th, 2011
Children's Fashion Show & Sunday Brunch
This is a fun-filled event for families and friends. Celebrate the joy of being a child through a colorful presentation of contemporary children's fashion. Enjoy an elegant Sunday Brunch, enter to win door prizes and learn how to express your child's individual style through clothing. This experience is sure to educate and delight children and adults alike while also promoting the services of Down Syndrome Indiana.
Venue: Bella Vita Ristorante at The Marina in Geist (Fishers, Indiana)
11699 Fallcreek Rd.
Indianapolis, IN 46256
Phone:317.598.9011 Time: 11am to 4pm
Admission: ($25 per adult & $15 per child), Go http://www.dsindiana.org/MWF2011.php
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Monday, March 14th, 2011
Monday Night FashionTM: Where Sports and Fashion Collide
Monday Night FashionTM is a sports themed and male-activity fashion event that will benefit Down Syndrome Indiana. The honorary chairs are former IU Head Coach Bill Lynch and Ball State assistant coach Bobby Lynch. The featured activities may include football-themed games, virtual racing, golf simulations, liquor tasting, and cigar lounge. The runway fashion show will include active and sportswear designs for men and women; models will include professional athletes. Since this is an after work networking event, local radio stations will likely broadcast this event live.
Venue: Lucas Oil Stadium(Baker & Daniel suite)
Lucas Oil Stadium
500 S Capitol Ave
Indianapolis, IN
46225-1117
(317) 262-8600
Time: 5:00 pm to 10:00 pm (VIP & Press 4:00 pm)
To purchase tickets ($50.00), go to http://www.dsindiana.org/MWF2011.php
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Tuesday, March 15th, 2011
Emergence:the new school of Midwest fashion Student Fashion Show
Let's raise the awareness and visibility of student designers in the Midwest region. High school, college, and graduate students are encouraged to submit their work for consideration for the student show.
Venue: Madame Walker Theatre
617 Indiana Avenue
Indianapolis, IN 46202-3173
(317) 236-2099
Time: 5:00 pm to 9:00 pm
Admission: $10.00
VIP admission: $35.00
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Wednesday, March 16th, 2011
Culture, Fashion, & Style in the Workplace
Through this lunch forum the International Center of Indianapolis will host a panel discussion that highlights the importance of personal style in cross-generational & cross-cultural workplace environments. Panelists will explore topics such as: (1) How the definition of "professional" varies culturally and generationally; (2) How personal style and cultural & generational identity impacts creativity/innovation, career advancement, and the sophistication & global quotient of Indiana in the world economy; (3) Tips for encouraging and supporting personal style in establishing an inclusive workplace environment. Guests will also experience an exhibition of contemporary workplace fashions that demonstrate the authenticity of various cultural identities, body types, generational perspectives, and industry roles
.The moderator will be Andi Hauser of IndyStyle (WISHTv). Panelists will include
Tammie Jones Barney (The Greater Indianapolis Chamber of Commber);
Susana Duarte de Suarez (Media Moon Communications);
Sola Adelowo (ImageCube);
Business leaders, human resource professionals, and diversity champions are encouraged to attend.
Venue: Skyline Club
1 American Sq Ste 3600
Indianapolis, IN 46282
317-263-5000
Time: 11:00 am to 2:00 pm
To purchase tickets ($60 Global Society Members :: $65 Non-Members),
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Thursday, March 17th, 2011
Artist Night Out featuring the artist, Minda Douglasv and wearable art
The Arts Council of Indianapolis will host local Indianapolis fashion designers and present their exhibit of wearable art.
Venue: Arts Council of Indianapolis
924 N. Pennsylvavnia
Indianapolis, IN 46204
Time: 5:30pm to 9pm
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Friday, March 18th, 2011
Food Meets FashionTM
Movies with Indy Film Fest
The Indianapolis International Film Festival will host a series of fashion films and a networking soiree. Hors d'oeuvre will be provided by select restaurants participating in Food Meets FashionTM, which is an advertorial of fashion inspired dishes that are created by local chefs. Participating restaurants will be featured on the Midwest Fashion Week website.
Venue: Arts Cinema at Landmark Theather
Inside Fashion Mall at Keystone Crossing
8702 Keystone Xing # 219
Indianapolis, IN 46240
317-579-3009
Movie Times: Begins at 3:00 pm until close
Food Meets FashionTM Social: 5:00 pm thru 8:00 pm
Admission: ($15)
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
Saturday, March 19th, 2011
DSI Fashion Gala: "Our Time To Shine"
Down Syndrome Indiana will host the closing gala for the Midwest Fashion Week. At this black tie affair the works of four designers will be featured in a runway fashion show. The honorary chairs include former IU Head Coach Bill Lynch, Ball State assistant coach Bobby Lynch, and Congressman Andre Carson. The audience will include the boutique owners and retail store managers from Shop MidwestTM. The night will include celebrity guests and musical talent for entertainment. The host will be Andi Hauser of IndyStyle (WISHTv)
Venue: Indiana roof ballroom
140 West Washington Street
Indianapolis, IN 46204
(317) 236-1870
Time:
Private viewing of collections for boutiques, buyers, & Press 10:00 am -12:00 pm
VIP Reception Starts at 5:00 PM
Marketplace for Vendors & Silent Auction Opens 5:00 pm
Dinner & Programming starts 6:30 - 10:30PM
To purchase tickets ($125.00), go to http://www.dsindiana.org/ Admission includes dinner and entertainment.
Please email info@midwestfashionweek.com for more information on how to participate as a designer, model, or vendor.
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